The name of this drop was the Meta-Pigeon, and these pigeon-inspired shoe NFTs would later serve as the foundation for one of the largest NFT ecosystems in the world. The pair teamed up with Nifty Gateway for an NFT sneaker drop in March 2021, selling $7 million worth of shoes in just seven minutes.įrom there, the team launched a second physical and digital shoe NFT project, this time partnering with Jeff Staples. The first NFT project that put RTFKT on the map was a collab with artist FEWOCiOUS. Let's take a look at how that NFT history has evolved. Since that time, the company has branched out into a variety of NFTs, including avatars (PFPs) and metaverse NFTs, though digital wearables remain a core focus. Murakami would go on to play an instrumental role in Clone X and the most sought-after trait with his namesake (more on that below).įrom a product standpoint, RTFKT got its start by focusing on metaverse fashion, specifically by collaborating with top artists to make physical and digital shoes. Thanks to the success of early projects, the RTFKT team also made a connection with Takashi Murakami, the legendary Japanese contemporary artist. The "creators" leading RTFKT include Benoit Pagotto Chris Le and Steven Vasilev Each is a co-founder of RTFKT, with Steven acting as CEO and Chris as Creative Director.Īdditionally, each now has a role at Nike since the major acquisition in December of 2021. RTFKT uses the latest in game engines, NFT, blockchain authentication and augmented reality, combined with manufacturing expertise to create one of a kind sneakers and digital artifacts." The description on the website sums it up well, "W e are a creator led organisation. RTFKT is the company and team behind the hit PFP project, Clone X. Use this breakdown of the RTFKT, its history, three core NFT pillars, and roadmap to get a handle on everything going on in this ecosystem which has done more than $1 billion in revenue across the last two years, placing it squarely in the uppermost echelon of NFT teams and brands. But for those who are just exploring the ecosystem for the first time, it can be a bit overwhelming. That combination has been a foundation for success, while simultaneously a cause of stress for devoted holders. There may not be a harder NFT ecosystem to keep up with than RTFTK's Clone X ecosystem, particularly given RTFKT's grand visions, frequent updates, and cryptic messages.
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